Overview: The client is a big, family-owned olive oil company based in Turkey that produces high-quality, extra virgin olive oil using traditional methods. The company has been in business for over 100 years and has a strong reputation within the industry, but they have struggled to reach a wider audience through traditional marketing channels. The client approached our agency with the goal of increasing brand awareness and sales through social media marketing.
Objectives:Driving sales through social media channels and establishing the brand as a thought leader in the olive oil industry.
Strategy: We developed a comprehensive social media strategy that focused on showcasing the premium quality and unique production methods of the client's olive oil. We also created educational content that highlighted the health benefits of olive oil and the differences between various grades of olive oil.
Results: -The client's Instagram following increased by 25% within the first month of the campaign
-The client's Facebook following increased by 15% within the first month of the campaign
-The client's website traffic increased by 30% within the first month of the campaign
- The client saw a 15% increase in online sales within the first month of the campaign
Conclusion: Our social media campaign effectively increased brand awareness and drove sales for the client's premium olive oil brand. By leveraging visually appealing content and targeting specific platforms and demographics, we were able to reach a younger audience and establish the brand as a thought leader in the industry.
PS: In addition, billboard and newspaper advertisements were made as needed.
