Background: Avidwine is a wine brand that produces wines from the Marlborough region of New Zealand. Avidwine is a relatively new brand, and they want to establish a strong and recognizable brand identity to stand out in the competitive wine market.
Objective: To create a strong and recognizable brand identity for Avidwine that effectively communicates the brand's premium quality and connection to the Marlborough region.
Strategy: The brand will use a minimalist and modern design aesthetic to communicate premium quality and elegance.The logo will feature a stylized capital "A" to represent the brand name Avidwine, and will be incorporated into all branding materials.The color palette will feature shades of maroon and light yellow to evoke the Marlborough region.The brand will also develop a tagline,
"Savor The Journey With Every Bottle"
to communicate the brand's connection to the region and its focus on high-quality wines.
The packaging will be designed to be simple, elegant and minimalist, with a clear focus on the brand's name and logo.A consistent visual language will be used across all branding materials to create a cohesive and recognizable brand identity.
Results: The new brand identity was well-received by customers and industry experts, with many praising its elegant and premium feel.The brand's sales increased by 15% in the first year following the rebrand, with a higher rate of repeat customers. The brand's reputation as a premium wine producer was solidified, with the brand's wines being featured in several prestigious wine guides and magazines.
Conclusion: The rebranding campaign for Avidwine was successful in creating a strong and recognizable brand identity that effectively communicated the brand's premium quality and connection to the Marlborough region. The minimalist and modern design aesthetic, use of the Marlborough region's colors, and the consistent visual language used across all branding materials helped to solidify the brand's reputation as a premium wine producer, and led to a significant increase in sales and repeat customers.
