Background: ZOZ is a new music festival that aims to showcase a diverse range of music genres. The festival organizers want the branding to reflect this diversity and also convey a sense of energy and excitement.
Design Concept: The main design element for the ZOZ branding is a series of motifs in purple and green. These motifs are inspired by different music genres and are intended to evoke the energy and excitement of the festival. Each motif is unique and represents a different genre of music.
Implementation: The motifs are used throughout the festival's branding, from social media graphics to the merchandise. This creates a consistent visual identity for the festival and helps to convey the diversity of music on offer. The color purple and green are chosen to create a unique and vibrant look for the festival, and also to stand out from other music festivals.
In addition, to further enhance the branding, a custom typography was created to complement the motifs. The typography is bold, modern, and energetic, further reinforcing the festival's overall branding message.
Results: The ZOZ branding was a success and received positive feedback from both festival-goers and the organizers. The use of the motifs helped to convey the diversity of music on offer and created a unique and memorable visual identity for the festival. The purple and green color scheme also helped to set the festival apart from its competitors and create a strong brand recognition.
Overall, the ZOZ branding effectively conveyed the energy and excitement of the festival while also highlighting the diversity of music genres on offer. The use of motifs and color scheme helped to create a unique and memorable visual identity that resonated with festival-goers and set the festival apart from its competitors.